RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
Translate to other languages
Telecommunications operator commercial
Background Information
This is a promotional campaign by A1 Croatia (a major telecommunications provider) ahead of a major football (soccer) tournament. Croatians are passionate about their national football team. The ad captures that intense, nervous energy everyone feels during the final minutes of a crucial match. It features a well-known local phrase: "Tko to može platit?" (literally translated as "Who could pay for this?" or "This is priceless!"), which Croatians often use to describe beautiful or priceless moments in life. A1 is taking that "priceless" feeling literally with a marketing "bet". The deal is: If you buy any device before May 28th, and if Croatia actually wins the World Cup / becomes the World Champion, A1 will give you a full refund for your device.
Technique Used
Respond to Audience Needs
This is propaganda because
This commercial functions as propaganda by directly targeting the human need for community, belonging, and national pride. It masks a commercial sales pitch as an act of shared patriotism and collective dreaming.
Source
Youtube
Comments
No Comments Yet
Share Your Ideas