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BENEFICIAL HARMFUL
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Is the Grass Greener Without Blue Crabs?
Background Information
In spring 2006, the Chesapeake Club launched a public awareness campaign, incl. this billboard, to prevent runoff of dangerous toxins from fertilizers into the Bay, killing the blue crab population.
Technique Used
Simplify Ideas
This is propaganda because
The cause is to save crabs from pollution. It wants homeowners to change their behavior - use lawn fertilizer properly & protect the environment. It makes people aware of the consequences of their actions.
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