Littering is dumB ad

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BENEFICIAL HARMFUL

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Littering is dumB

Background Information
This ad is raising awareness of littering behavior by connecting it to a person's personal identity. The message is that if you ever throw trash on the ground, you're a "litterer" and that's not a good thing to be.
Technique Used
Respond to Audience Needs
This is propaganda because
Created by the city of Toronto, this magazine ad aims to link littering to personal identity.

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