RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Paul McCartney is a Vegetarian
Background Information
Found this on Pinterest. Pictures Paul McCartney as a spokesperson for becoming a Vegetarian, suggests others to join him as well.
Technique Used
Respond to Audience Needs
This is propaganda because
Respond to audience because it is sending a particular message to a particular population. It pictures a celebrity, Paul McCartney who is someone that people look up to and will take advice from, playing on human's needs to fit in or be seen as 'cool'.
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