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Seaworld WSJ Advertorial
Background Information
Advertorial, produced by SeaWorld, which appear on the editorial page of the Wall St Journal newspaper in mid-July 2015, part of its continuing effort to push back on a critical documentary and criticism of its handling of killer wales.
Technique Used
Simplify Ideas
This is propaganda because
This piece of propaganda is labeled "Making Better Habitats, Creating Better Understanding"--part of a huge PR effort by SeaWorld. It is written by a veterinarian who explains that large environments are one way the company is responding to critics.
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