Billboard Says Kids Who Read are Happier

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Billboard Says Kids Who Read are Happier

Background Information
Seen during a time when Common Core Education Standards were being introduced and questioned.
Technique Used
Respond to Audience Needs
This is propaganda because
This responds to people's desire for children to be happy and healthy.

Comments

  1. user-avatar
    LSpeaks
    Wed, 11/18/2015 - 10:55
    LSpeaks
    Even though this may have been introduced during a time when Common Core Education standards were being challenged, I don't see any harm in encouraging children to read.
  1. user-avatar
    Jessica
    Sun, 11/22/2015 - 03:35
    Jessica
    This image clearly shows encouragement in regards to education and reading in the U.S. Therefore, I think this would be viewed as beneficial to the public who have children in school that may need to be reading more.
  1. user-avatar
    SMPutnam
    Sun, 11/22/2015 - 03:46
    SMPutnam
    Kids should be encouraged to broaden their minds and expose themselves to new ideas. Reading is one of the best ways to do that, bar none. So, in general, I'm in favor of anything that encourages kids to read, or encourages parents to encourage their kids to read. The only thing that stops me from giving this a totally beneficial score is that I suppose I could see how people might take away the idea that reading is all that kids need, as opposed to, say, appropriate funding their education. It's kind of a stretch, I guess, but I've seen arguments like that before. So yes, kids should read, and we should encourage them to read. But also, fund schools, not just billboards.
  1. user-avatar
    Jingling Hu
    Sun, 11/22/2015 - 06:10
    Jingling Hu
    I think this one is beneficial. Because the ad is colorful it can attract kids' attention. And the slogan on the as is clear.
  1. user-avatar
    tatifernandez06
    Sun, 11/22/2015 - 09:52
    tatifernandez06
    I like the effort that was put into this billboard, but honestly it looks like art vomit. I think that they could have responded to the questions of the audience in such a manner that doesn't completely overwhelm your senses.
  1. user-avatar
    cnhailey
    Sun, 04/24/2016 - 10:48
    cnhailey
    I believe this is beneficial. Over the last 10-15 years studies have shown the demolishing of reading in our school systems through the lack of funding and the ever growing age of technology. Children are suffering from the lack of reading.
  1. user-avatar
    Lauren
    Thu, 11/10/2016 - 22:02
    Lauren
    I feel that this responds to the audiences needs and values in a way that makes certainly promotes reading. The fact that it pertains to children activates an emotional response, as well as the faces on the billboard. It is hard to disagree with, both because of the positive message and also because reading does take one into an entirely new world. Thus the phrase "live happier ever after" applies in more than one way.
  1. user-avatar
    nahles
    Sun, 11/13/2016 - 00:39
    nahles
    This definitely falls in between harmful and beneficial in my eyes. While it's a good thing to try and encourage children to read, "live happily ever after" could be seen as a false statement and a little misleading, even if it's just a play on typical story endings.
  1. user-avatar
    Faith
    Thu, 03/29/2018 - 21:59
    Faith
    My rating is similar to the majority. Personally, I believe this propaganda is beneficial because it is working to increase children reading under Common Core standards. It uses emotional appeal by showing children and also makes reading seem better by using the twist on "live happily ever after".

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