RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
Translate to other languages
1112
Background Information
This is Activate Emotion, obviously playing on the viewers' emotions towards their pets and other animals. The song is a slow, sad song alongside images of animal cruelty. The video is supporting a good cause, but doesn't present information.
Technique Used
Activate Emotion
This is propaganda because
BCSPCA makes a commercial on Animal Cruelty using the song "Angel" by Sarah McLachlan, who also becomes the face of the movement.
this ad can be beneficial in helping an animal, or adopting
the propogandist is selling the message by showing images of sad animals with scars etc.
i pick associations for the emotional appeal because sarah mclachlan is advertising the abused animals an asking for support
beneficial because it makes you want to help.
They are selling this message by saying "you could help" so you send in money after you see all the harmed animals, making this appeal to pity.
Share Your Ideas
Share this content