RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
This is a feel-good piece of beneficial propaganda with a positive message to remind parents how important it is to have dinner together. It associates the company name with a warm and fuzzy feeling.
Technique Used
Activate Emotion
This is propaganda because
This is an Australian public service announcement created by Mars Food, a large company selling candy and pet food. It was created by BBDO, an advertising agency and available on YouTube. People shared it through their social networks.
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