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RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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1226

Background Information
The image uses fear tactics and transfer in order to persuade the audience to refrain from eating fatty food. The audience is placed in the position of a mouse being tempted by a fatty diet (cheese) & in danger of being snared in trap (health risks).
Technique Used
Activate Emotion
This is propaganda because
World Heart Federation: badfats.eu

Comments

  1. user-avatar
    Ms Landis
    Thu, 08/25/2016 - 17:55
    Ms Landis
    I like the use of the table top as the mousetrap. This combines two contexts - the mousetrap and a dining experience. I also like the use of the brief text. The phrase "open your eyes" is effective in that the use of the second person pronoun connects with the audience. The reference to opening eyes, used in the figurative sense, suggests that we are blind to the dangers right in front of us and thus we might unwittingly stumble upon and be injured by this trap.

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