RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Background Information
This ad activates strong feelings of love and communion with people from different cultural backgrounds by showing a transformation that they experience when they find out their ethnic heritage via a DNA test. Beneficial positive values.
Technique Used
Activate Emotion
This is propaganda because
This ad appeared on Danish national television. My friend also found this on his Facebook page. It was created by an online travel company to enhance cultural understanding and promote travel.

Comments

  1. user-avatar
    S James Ellis
    Wed, 11/09/2016 - 02:44
    S James Ellis
    This video shook me up a bit. I think there is absolutely nothing not beneficial about encouraging people to lower their ethnically-charged boundaries.

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