RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
MSN's poster uses its imagery of a fallen tree merged with a bleeding Malaysian Tapir to incite sympathy and even guilt for our willfull obliviousness to deforestation. This message is beneficial as it raises awareness for an often overlooked issue.
Technique Used
Activate Emotion
This is propaganda because
This is a part of a 2015 ad campaign designed by the Malaysian Nature Society. The MSN hope to condemn deforestation for its environmental harm by informing viewers of affected endangered species.
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