RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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1510
Background Information
The ad attempts to shame or guilt parents into buying the drug rather than using facts. It leaves out crucial information: the drug does not protect against all types of HPV; does not mention side effects; and it does not prevent all cervical cancer.
Technique Used
Activate Emotion
This is propaganda because
Merck HPV commercial played during the 2016 Olympics. It shows the lives of two young people with cancer, played in reverse, back to when they could have been saved if their parents had given them the vaccine. It asks parents, "Did you know?"
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