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BENEFICIAL HARMFUL
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Background Information
This ad appeals to parents with its strong message about the need for gender equality. This is a car company linking its brand to a an important value. I wonder what Audi does to support gender equality in the workplace.
Technique Used
Activate Emotion
This is propaganda because
Created by Audi, this ad appeals to the heartstrings by featuring fearless girl and her supportive but worried dad. Won a prize for good advertising.
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