RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Background Information
This ad appeals to parents with its strong message about the need for gender equality. This is a car company linking its brand to a an important value. I wonder what Audi does to support gender equality in the workplace.
Technique Used
Activate Emotion
This is propaganda because
Created by Audi, this ad appeals to the heartstrings by featuring fearless girl and her supportive but worried dad. Won a prize for good advertising.

Comments

  1. user-avatar
    Ardriana
    Thu, 10/26/2017 - 23:54
    Ardriana
    I feel that this advertisement was really effective in a beneficial way. Audi's advertisement definitely appealed to emotions of parents and women for gender equality. It utilizes the love of a father or parent and the messages that we want to share with developing girls.
  1. user-avatar
    Abbygale
    Fri, 11/10/2017 - 10:15
    Abbygale
    This is definitely propaganda since there's a visible hashtag at the end of the video that says: drive progress. They want you to adopt a specific belief - their belief. Anyhow, I think it's a great message.

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