RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
This advertisement makes people think that it isn't just the best, but that you need it. Things will be better ("dreamy") if you do.
Technique Used
Respond to Audience Needs
This is propaganda because
McDonald's created this advertisement in approx 2013. Making the population seem as though their mocha's are the best thing. It even uses words that didn't exist ("chocolatey").
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