RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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American Style
Background Information
This is an ad for Burger King that links the cheeseburger to patriotism. Eating hamburgers is a way of supporting your country or being American.
Technique Used
Activate Emotion
This is propaganda because
A picture of the statue of liberty holding a cheeseburger, this suggests that hamburgers are the classic American food. I wonder if this ad targets new immigrants - to suggest that fast food embodies American values...
being viewed more than the other.The message is using association because the good food is being associated with what is known most in America.
2. This is harmful
3. Propagandist is saying that if you don't buy this cheeseburger then you are not patriotic for your country.
4. This emotional appeal is self esteem because if you buy this burger you will be known as an American citizen but if you don't then you will not be an American, and it'll make people feel good to be an American.
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