RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Animal Abuse
Background Information
Political candidate Julian Castro is aiming to persuade a majority-female audience on Facebook. Mr. Castro’s campaign manager and other top strategists are women. Mr. Castro has made his mother a big part of his pitch, featuring her in video ads on Facebook earlier this year. The campaign has also run Facebook ads with pictures of puppies, touting that Mr. Castro would “make animal abuse a federal crime.”
Technique Used
Respond to Audience Needs
This is propaganda because
Women who are not political may be attracted to candidates who align themselves with the love of animals.
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