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Animal Slavery

Background Information
PETA created this PSA to describe zoos as a form of slavery, comparing the treatment of African-Americans to the treatment of animals in zoos.
Technique Used
Activate Emotion
This is propaganda because

This simplifies a complex issue and activates strong emotion by comparing animals to people. It's likely to create an intense reaction from viewers, who may find it beneficial in raising awareness about animal rights.


  1. user-avatar
    jacqueline p
    Thu, 06/02/2016 - 22:03
    jacqueline p
    1) This video promotes trying to save animals from getting trapped and killed by people. The reason for people doing this is to get a good look at nature and enjoying it by getting food and resources but us people aren't realizing what damage we are doing to the wildlife.

    2) harmful because the animals are being used as resources.

    3) Propaganda is selling the message by showing humans equality and slavery and comparing it to the wildlife on how unfair it is to destroy their habitats and life.

    4) An emotional appeal is when they show the animals locked up, meaning we treat them (wildlife) with no respect and trap them so us human beings can either enjoy the scenery or feed ourselves.

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