Athletic Greens ad

This should be considered propaganda because it is encouraging people to buy Athletic Greens (AG) because they are advertised as being a healthy, supplemental nutrition drink, it wants to induce the intended customer to feel like they need to improve themselves and that they can do that through the purchase of this product. The ad appeals to ethos because many people seeing the ad have likely seen AG ads in other formats online and are familiar with the brand. Also, the general audience probably believes that the founder created the product with good intentions and has a background in nutrition or exercise science and is qualified to make statements and products intended to help people’s health. It appeals to pathos because this is the kind of ad that will attract people curious about the product but also people who may be in an insecure headspace and want to get something that will make them feel better. They could have severe acne and want to try a new treatment they think will help their skin, or be insecure about their body and want to try a product that fitness influencers (that are being paid) promote. An appeal to logos comes where AG uses the phrase “the one think with all the best things” - one would assume that they should buy this product because one thing will provide all the benefits that a full vegetable and nutrition diet will provide. The logic is that drinking AG is so much more efficient than getting those nutrients in another way. This ad appeals to kairos because over the past year, Athletic Greens has exploded in popularity on social media despite existing for about a decade. I wanted to include an ad from AG because I hear a lot of podcast ads from the company and they use a lot of influencer marketing which helped them really break out into mainstream attention. In tiktok and instagram videos they use a lot of hashtags to push their product and influencers who have their own logos appeal. I find this to be a negative example of propaganda because the ad implies that people should be buying AG products to be the best version of themselves and to get all the nutrients they need in one easy manner. I don’t necessarily have a problem with products that would do that, however I know AG products are expensive, the only thing they sell is a 30 serving bag for $99 which is out of most people’s budgets. Also, all the benefits that this product allegedly provides (boosts energy, helps recovery, immunity strength, etc) have not been evaluated by the FDA. To me, this is just another product that capitalizes on people wanting to buy something they think will fix their mental and physical issues relating to body image.