RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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The beauty of Chinese women between 0 and 100 years old
Background Information
It’s an advertisement of Meitu mobile in 2018, directed by A Nang. Meitu has a vision to be the tech company that best understands beauty itself. Cai Wensheng, the chairman of Meitu, hopes that the company’s products can be used by everyone from babies to 100-year-olds.
Technique Used
Respond to Audience Needs
This is propaganda because
The video simply uses portraits of Chinese women from different places at different ages. Those faces are typical and easy to strike a chord among Chinese. The aim is to encourage Chinese women to record their distinctive beauty, of course, with Meitu products. It’s not harmful because in traditional Chinese value women are ignored and the ad conveys an idea of expression and confidence.
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