RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Beer and Corona

Background Information
Found in my Twitter feed, this is a beer ad that taps into coronavirus anxiety. They know people are drinking more alcohol as a result of covid anxiety and isolation. They are making a donation to support first responders. But this is really just a beer ad masquerading as a public service ad.
Technique Used
Respond to Audience Needs
This is propaganda because
You transfer your support from the first responders to the beer.

Comments

  1. user-avatar
    Emanuelle
    Tue, 06/09/2020 - 20:06
    Emanuelle
    Hello my name is Emanuelle, and I really believe that this advertisement is harmful because, the brand knows that people are drinking more alcohol in this quarantine, and used it to their advantage

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