Ben Shapiro Military Criticism

Propaganda has a specific goal and design that is intended to cause buzz and gain a reaction from a large group of people. Ben Shapiro again, is a well-known figure for his political views and so most things he says controversial or not, garner attention. His show and clips of him get thousands to millions of views so a large group of people will listen to what he’s saying. I said that the technique used is to attack opponents as it’s attacking people in the military and people who aren’t traditionally masculine, but I think it also activates emotions as he wants the audience to think our military isn’t as strong as it used to be. This causes fear which is an example of pathos as it's convincing people to believe what he is saying. This is harmful as it places people against each other and perpetuates attacks based on gender rather than creating helpful and inclusive dialogue. Looking at logos, pathos, ethos, and kairos, the video utilizes logos in that Shapiro is using logic to say that since our values have changed over time and we no longer follow traditional gender roles, we refuse to acknowledge the benefits of having masculine strong people, and therefore by ignoring this we become weaker and ignorant. It utilizes ethos as since Ben Shapiro has been a prominent figure in politics for a while and is well known, people automatically will believe he has credibility. Chapter 2 of "The Digital Writer" talks about Kairos and the timing which is important here because in our current time we are so divided by politics, that this information causes a divide based on unfounded claims. People will immediately jump to a side rather than listen to what is actually being said, which benefits Shapiro.