RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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The Best Coffee for the Best YOU
Background Information
Starbucks advertisement for their coffee.
Technique Used
Respond to Audience Needs
This is propaganda because
The use of the word "you" connects to the audience. The advertisement is propaganda because it equates drinking the best coffee (Starbucks in this case) to being the best version of you.
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