The Best Coffee for the Best YOU

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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The Best Coffee for the Best YOU

Background Information
Starbucks advertisement for their coffee.
Technique Used
Respond to Audience Needs
This is propaganda because
The use of the word "you" connects to the audience. The advertisement is propaganda because it equates drinking the best coffee (Starbucks in this case) to being the best version of you.

Comments

  1. user-avatar
    taylor
    Wed, 02/21/2018 - 22:19
    taylor
    I think this is a good thing because coffee does help you wake up in the morning and it tastes really good. Many people cant live without it.

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