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Child Abuse
Background Information
Ad by NSCPCC that uses play on words to demonstrate common excuses people use to turn a blind eye to child abusers while alternating responses that confront the topic. The picture is a sad boy sitting on the floor looking at audience.
Technique Used
Activate Emotion
This is propaganda because
The ad uses an image of a sad, young boy to prompt an emotion and intensify the back and forth uncertainty that many people can relate to when conflicted about crossing boundaries on something they may not agree with.
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