RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Children in China
Background Information
This is a promotion for a Children's Day Campaign sponsored by government agencies on the cctv.com. It encourage children to be morally inspired by Lei Feng who is a historical figure known for doing good works for other anonymously.
Technique Used
Activate Emotion
This is propaganda because
Beneficial because it encourages children to do good things. Yet, they language the campaign uses such as " compete to be" may trigger negative reactions.
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