RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Commercial asks: How Smooth is Alcohol?
Background Information
This 1-min commercial has a significant tone shift at the :24 second mark, in which the discussion of how six generations of Swedish citizens have enjoyed the "smoothness" of Taman liquor is counterposed with the consequences of drinking to excess.
Technique Used
Activate Emotion
This is propaganda because
While this commercial does have a positive social message about being a conscious consumer of alcohol, the consequences in part 2 are so heavy-handed as to, actually, turn off the intended audience.
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