Coors Light chair

This should be considered propaganda because it is encouraging people to buy a product from an alcoholic beverage company and uses fun media to advertise to people which may make certain audiences more likely to purchase it. This ad appeals to ethos because people seeing the ads generally familiarize Coors with having fun, watching sports and relaxing at home and trust the company and want to buy this chair for the fun of it. It appeals to pathos because those seeing the ad may be hanging out with their friends and get excited about this new fun product and be more inclined to want to buy it since they are already in a fun mood. It appeals to logos because people who like Coors trust Coors quality and like the products and it would make sense that a portion of the customers would want to buy this couch. Most importantly, it appeals to kairos because football season just started and the ad has just started being circulated more widely, so many people are thinking about hanging out with their friends, probably relaxing and drinking since it is a stereotype of athletic seasons to drink while watching games. I don’t necessarily think this is harmful propaganda, but it’s likely not beneficial since drinking is not that good for people especially in large quantities. This ad does not encourage people to drink, but it does facilitate encouragement of drinking and partying with friends.