RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Dangers of Posting Online
Background Information
This is an ad for teenagers and young adult to be thoughtful before they post on social media. The pic as part of a campaign was created by the US Department of Justice, Ad Council, and the National Center for Missing & Exploited Children.
Technique Used
Activate Emotion
This is propaganda because
This is part of a government campaign to advocate positive behavior online. Using a picture and illustration with sexual connotations, the picture activates our fear, shame and anxiety from being exploited and exposed on the net.
The second revelation is the computer, and it makes the point amazingly simple and transparent.
Anyone more interested with the scene would come closer and read the labels, but the computed itself with the lower statement is enough to get the message. The statement itself is pretty small, but the scene itself is memorable so anyone seeing this ad for one time will surely take a closer look next time they see it.
Since I cannot think of an ideology that would be against the message this commercial offers, I cannot but rate it as 100% beneficial.
Is it propaganda? Of course.
The second revelation is the computer, and it makes the point amazingly simple and transparent.
Anyone more interested with the scene would come closer and read the labels, but the computed itself with the lower statement is enough to get the message. The statement itself is pretty small, but the scene itself is memorable so anyone seeing this ad for one time will surely take a closer look next time they see it.
Since I cannot think of an ideology that would be against the message this commercial offers, I cannot but rate it as 100% beneficial.
Is it propaganda? Of course.
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