RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Dawn Helps Save Wildlife
Background Information
This advertisement is a video created by Dawn that portrays baby ducklings being saved by Dawn dish soap. In the advertisement, baby ducklings that are smothered in oil are being washed with Dawn dish soap, which is removing the oil from the ducks and saving their lives.This advertisement was published April 28,2021, and was promoted on Facebook, Twitter and Youtube.
Technique Used
Activate Emotion
This is propaganda because
This is propaganda, because it displays how Dawn is coming in to essentially save the day with the soap that they are promoting. Dawn is using the tactic of active emotion to pull at the heartstrings of the audience in showing suffering, near death baby ducklings. In saving the day and using their soap to effectively clean the ducklings, the audience receives the message that the impacts of Dawn and their products goes way beyond just dish soap.
Source
Dawn
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