RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Diet Propaganda
Background Information
This ad is claiming if you take a pill your fat will melt off. This is incorrect- you cannot lose weight without eating healthier or exercising. A pill simply cannot make you lose weight.
Technique Used
Activate Emotion
This is propaganda because
I could argue that this is responding to audience's needs because people are so obsessed with having the ideal body type- but I think this ad is activating emotion by targeting consumers fear of gaining weight.
Source
Google
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