RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Diet Propaganda
Background Information
This ad is claiming that by drinking Bloom Nutrition you will have a six-pack like a girl who is shown drinking and promoting the product. However, there is much more that goes into losing weight rather than drinking your greens.
Technique Used
Activate Emotion
This is propaganda because
I could argue that this is appealing to the audience's needs since people are fixated on having the perfect body type- yet I believe this ad is evoking emotion by addressing consumers' fear of gaining weight. The caption states, "You better be drinking your greens", which makes you feel compelled to buy this product. There are also thousands of other Tiktok influencers that promote this product after naturally being skinny which displays false advertising. I know many people that have also been influenced to purchase this product and they say that it doesn't have the same affect that everyone is advertising.
Source
Tiktok
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