RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Eat A Swede
Background Information
This is a short film documentary made by a company to infiltrate the film festivals circuit around the world. The format is part edutainment, part mockumentary, educating the audience on what we need to change in the food industry in order save ourselves and our planet. For people interested in the sustainable future of food, this film provokes dialogue about both sustainability and economics. It's a form of branded entertainment produced for the Swedish Food Federation by the ad agency McCann Stockholm.
Technique Used
Respond to Audience Needs
This is propaganda because
For people who are easily distracted, this bizarre form of advertising disguised as documentary might just capture people's attention. But is it deceptive and unfair?
Source
https://youtu.be/iS4kd3mojYE?si=Cb50qAOzk-ENEnlG
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