RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Endometriosis Clinical Trial
Background Information
This advertisement has the purpose of recruiting women from ages 18 to 49 who have been diagnosed with endometriosis for a study. This advertisement was created by AutoCruitment, which is a platform that helps you recruit, qualify, and refer the right patients for a particular clinical trial. The advertisement was found on the social network platform Instagram.
Technique Used
Respond to Audience Needs
This is propaganda because
It offers monetary compensation as a way to engage the audience. Also, it offers specific criteria for those who qualify for the trial which means that it is meant to target a particular population. I think it influences behavior in a beneficial way because both the audience and the recruiter would benefit from the partnership. Additionally, this clinical trial will help advance science and endometriosis treatments.
Source
Instagram
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