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European Election 2019

Background Information
This video, from the European Parliament, is an emotional plea for Europeans to turn out and vote for the upcoming parliamentary elections, which take place every five years. The "We are in it together" theme is told from the point of view of a child, concerned about climate change, terrorism, peace, human rights and democracy. This is a form of political election propaganda.
Technique Used
Activate Emotion
This is propaganda because
It's designed to activate behavior change by getting people out to vote in an election.


  1. user-avatar
    MOM Team
    Tue, 05/14/2019 - 14:08
    MOM Team
    The film created a rush of emotions for us, Nicoleta has recently given birth so of course she had strong feelings and identified with the birth images. Her partner Robert also had strong emotions upon first viewing the ad, but then felt a little manipulated, noting that the long length of the ad “over-cooked” the emotional theme.

    We appreciated the lyrical beauty and themes that activated a mix of joy, excitement, and fear of what is to come for them. The message of change and uncertainty was meaningful. Adriana describes the goose bumps she got for a few seconds thinking, “I could be them at some point,” remembering her own friends who have recently been through that process. In particular, the little girl’s voice-over and the representation of birth pains stirred up strong emotions.

    Those of us who are fathers and mothers may feel strong positive emotions, but these feelings are not well-linked to EU institutions and its policy program to “reduce climate change, make the borders safe, fight terrorism.” We wondered about whether the campaign was also indirectly promoting natality, fertility, family values, and child health care.

    Read additional commentary here:

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