RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Feeding Meat to Kids = Child Abuse
Background Information
This was a billboard created by PETA (People for the Ethical Treatment of Animals) and was used in the UK in 2007. The ad campaign was an effort to fight the obesity epidemic by blaming the problem on consumption of meat.
Technique Used
Simplify Ideas
This is propaganda because
The ad is simplifying ideas because obesity is a complex problem. Consumption of meat is not the only reason kids are obese but plays on emotions by saying it is abuse. The ad is harmful because it is not providing a full picture of this problem.
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