RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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First Chiquita Banana Commercial
Background Information
United Fruit company's banana commercial introducing the yellow banana in the 1940s.
Technique Used
Respond to Audience Needs
This is propaganda because
It informs the public about how to eat bananas and gives them a very wholesome and happy image that is compatible with popular ideals of health, wellness, and trends of the time. At the same time, the company was actually grabbing land, exploiting labor and contributing to bloody civil wars.
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