RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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First Kiss Video
Background Information
This is a video that went viral on YouTube, the video disguised itself as an experiment, when really it was a PR crafted video used to promote a clothing company called Wren. This video was responsible for raising Wren's profits by 14,000%
Technique Used
Activate Emotion
This is propaganda because
The 'First Kiss' video can be classified as propaganda for two reasons, the first being that it uniquely appeals to human emotion, mainly curiosity, the second being that it uses this appeal to hook people and interest them in the brand.
Sure, this video is propaganda. It wants to activate emotions, it wants people to change their behavior because of commercial reasons.
But, is it really that harmful? The format is obviously "a commercial": the black and white, the music in the background... You can easily reject the message, and the message isn't that dangerous (or is it?)
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