RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Gender Stereotypes

Background Information
Killing Us Softly: Advertising's Image of Women is a lecture series by Jean Kilbourne who is particularly critical of the advertising industry in regards to sexism and female body image.
Technique Used
Activate Emotion
This is propaganda because
Kilbourne presents the information in a with-us or against-us fashion, leaving no room for original thought or alternative perceptions.

Comments

  1. user-avatar
    Miranda K
    Thu, 06/02/2016 - 20:42
    Miranda K
    Propaganda because she presents info for with-or-against-us fashion, leaving no thought of different perceptions.
    I dont think this is that beneficial because its not stating anything its just her with and without makeup.
    They are selling it with an actress
    appeal to authority or experts, since shes famous
  1. user-avatar
    Tavian B
    Thu, 06/02/2016 - 20:56
    Tavian B
    I think this heavily reflects on the self esteem for women, and persuades them that makeup isn't needed, or shouldn't be needed. I don't even think it's beneficial, because i don't see the significant point.
  1. user-avatar
    candace d
    Thu, 06/02/2016 - 21:05
    candace d
    The message shows propaganda because its saying to be your self and that all the girls you think are so perfect and skinny (models) really arent its just photo shop. I think its beneficial because its showing not to look up to models because they dont really look like that in real life and they end up anorexic because of pressure. There selling this message by showing how the model were photo shop and even saying that one of them admitted to being photo shopped. It would be appeal to self esteem because there trying to make you feel good about your self.
  1. user-avatar
    Melissa R.
    Thu, 06/02/2016 - 21:07
    Melissa R.
    This qualifies as propaganda because it gives truthfulness , knowledge and understanding. This video is benefitial to bring awareness. Propaganda is selling this message through advocacy. This emotionally appeals to social fears and self esteem, because every one wants to look as certain way and if you don't you are ostracized or rejected, and it makes you feel good about yourself if you look like that or that other people have that problem too and it's okay to be different.
  1. user-avatar
    Alondra R.
    Thu, 06/02/2016 - 21:53
    Alondra R.
    This message qualifies as propaganda by manipulating young girls minds as to how they should look and what to wear. This message is harmful because it leads to diseases in many women as they try to become thinner. Propaganda is selling the message by photo shopping models images so they appear more appealing to buyers and to lie to customers of how they actually look. An emotional appeal for this message would be appeal to social fears because they make young girls be under pressure to be as thin as the model and to look as pretty as the model.
  1. user-avatar
    Kayla C
    Thu, 06/02/2016 - 22:19
    Kayla C
    I feel like this qualifies as propaganda because it is advertising so you buy all these magazines and all of this products that famous celebrities are wearing and using. i I think this is harmful because it has girls saying "i wish this i wish that". The protagonist is sending the message that these products really work and they are #1 sellers. The emotional appeal that is being used is appeal to self esteem. It has girls and boys even men and women feeling bad about themselves just so they feel good once they buy the product just so they can look like whoever is advertising the product.
  1. user-avatar
    Yaritza V
    Fri, 06/03/2016 - 21:40
    Yaritza V
    This qualifies as a form of propaganda because the lady is spreading awareness about the "image" we have about girls. Its beneficial because she tells us how all of the magazines are using photoshop to give these girls a perfect body.Thats how they sell the message by showing the truth behind all of the photos in the magazines. No one is perfect and you don't have to strive to look like them. Appeal to self-esteem, telling us that it doesn't matter if we look like these models.
  1. user-avatar
    Deja C.
    Fri, 06/03/2016 - 21:52
    Deja C.
    I agree with Miranda K. comment because this is showing appeal to authority or experts, because they are using this famous person to promote. Saying if this famous person uses it, than it must be good. I would like to add that it's not beneficial because it is telling everything can be solved/fixed with make up and that's wrong, especially because we spend so much money on it.
  1. user-avatar
    Nicoleta F.
    Thu, 06/17/2021 - 14:29
    Nicoleta F.
    I voted more harmful than beneficial propaganda. As she says in the beginning of the material "things got worse". Perhaps also because the activists such as her try to convince by using an 'us and them' binary when trying to acknowledge objectification of women (and men) in fashion magazines. And this is more detrimental to women than helpful in my opinion. Things are always more complex. Ideal beauty sells. That's why fashion magazines use it. Perhaps this could be one topic to start the discussion about the emotional and psychological implication among young girls and women and about the ethics of the methods used to go to extremes (like photoshopping).

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