RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Get Real
Background Information
Found in the city street, this billboard ad is a message from a website building company that communicates the idea that "something is not real until it has a website." The subtext is that businesses with websites are more trustworthy than other places.
Technique Used
Respond to Audience Needs
This is propaganda because
It reflects cultural values that we should distrust places, people and ideas that are not online.
Source
Chicago street
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