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BENEFICIAL HARMFUL
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The Girl Effect PSA
Background Information
Girl Effect is a movement created by the NIKE foundation. It works to break the cycle of intergenerational poverty by connecting girls to each other and to the critical assets they need. The Girl Effect movement seeks to change perceptions about the best way to affect development and get audiences to contribute money to the movement.
Technique Used
Respond to Audience Needs
This is propaganda because
This ad shows how young girls who live in poverty are at risk of being treated like women when they begin puberty, which can impact their health and ability to make personal choices. Health and freedom are highly valued and the ad uses these ideals to show the dangers of what can happen to young girls who are forced into sexual situations at early ages.
the downside to this video is that it gives the impression that girls born into poverty don't ever succeed on their own. I also would have to ask, what about young boys in who are born into poverty? I get that this is dealing with girls in particular because their experiences are different, but I think the question is still valid. I think raising money to help girls is easier due to the cultural leanings in this country. Pulling on heartstrings with females as the subject likely yields better results.
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