RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Goodyear Tire Commercial

Background Information
This commercial is for Polyglas car tires, sold over 50 years ago.
Technique Used
Activate Emotion
This is propaganda because
The music and filming styles used during the time the woman is driving the car is meant to make her experience in the car seem dangerous and terrifying. Relies on fear and sexist assumptions that women are inferior, as they are portrayed as fragile and more dangerous drivers.

Comments

  1. user-avatar
    Willie
    Wed, 09/30/2015 - 21:47
    Willie
    I don't understand how tires are useful when stopping.
  1. user-avatar
    jarielle
    Fri, 10/02/2015 - 01:30
    jarielle
    This is sexism because they are saying that women can't drive like men that when a women drive she is putting everybody in danger.

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