RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Great Jeans
Background Information
American Eagle released an ad featuring actress Sydney Sweeney because she has "good jeans". This sparked a lot of controversy as Sydney Sweeney is a white blonde hair blue eyed female, raising the question of what American Eagle was really trying to portray.
Technique Used
Respond to Audience Needs
This is propaganda because
The ad message is basically "buy these jeans to look the best" while having Sydney Sweeney there because she has "good genes". This is to sway people to buy American Eagle jeans.
Source
Youtube
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