RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Heineken Keg Commercial

Background Information
Heineken commercial features a female robot that is scantly dressed and dances / poses with the advertised keg
Technique Used
Respond to Audience Needs
This is propaganda because
The commercial is meant to appeal to an audience that would find the robot sexy and futuristic by using women's bodies as props, inhuman and interchangeable.

Comments

  1. user-avatar
    Brion
    Tue, 09/29/2015 - 21:18
    Brion
    this is sexism saying that women are machines
  1. user-avatar
    keelan
    Tue, 09/29/2015 - 21:22
    keelan
    its saying women are roboots they do everything they are like andriolds
  1. user-avatar
    Lennitreon Media
    Sat, 09/24/2016 - 01:49
    Lennitreon Media
    This ad is using women bodies as props.

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