Hershey's Kisses TikTok post

This TikTok ad is propaganda because it captures people’s attention and tries to persuade them to buy Hershey’s kisses by combining multiple elements like music, images, text, and movement to put the viewer in the right mindset to want to buy the product. The two main rhetoric devices used were pathos and Kairos. Pathos was used to make the audience remember the incredible feeling that watching the Harry Potter movies gives them and push them to want to experience them while also enjoying the sweetness of a deliciousness snack like Hershey’s kisses. Furthermore, Kairos was implemented into this ad by releasing it right at the start of fall, which makes sense in this case because right now in social media the Harry Potter movies have been painted as some of the classic fall/winter movies that encompass the vibes of these two seasons. Plus, the weather is getting colder which means that hot chocolaty drinks are starting to take off again, therefore it is the perfect time to stock up on chocolate. So, by releasing it during this time of the year right off the bat people are going to be more enticed to buy the product and probably watch the movies as well. I think that it is a beneficial piece of digital rhetoric that uses the right combination of visual and auditory elements to create an ad that will persuade its target audience to buy the limited-edition Hershey’s kisses.