HHS "We can do this" Campaign

The "We Can Do This" campaign is considered propaganda for several reasons like persuasive messaging; the campaign uses positive, motivational language to encourage vaccination, emphasizing themes like unity, hope, and community health. Phrases like "We can do this" create a sense of collective effort and responsibility, emotional appeal; personal stories and testimonials from diverse individuals, making the message relatable and emotionally engaging. This approach aims to reduce vaccine hesitancy by fostering empathy and connection, and lastly, public health goals; aligns public behavior with health objectives, framing vaccination as not only a personal choice but a civic duty. This strategy encourages individuals to act for the benefit of their community. By combining these elements, the "We Can Do This" campaign seeks to shape public perceptions and encourage widespread vaccination, which are hallmarks of effective propaganda.