RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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High Tide, Low Tide
Background Information
This ad was created by corona and compares an empty beer to a ocean's low tide while the full beer is that of an ocean's high tide.
Technique Used
Respond to Audience Needs
This is propaganda because
They depict alcohol as something similar to an ocean's tide. This is propaganda because low tides are often unwanted and it promotes a need for the audience to remain in the high tide and keep their beer full. At the bottom of the image is a faint piece of text that says drink responsibly. They completely disregard alcohol as something dangerous.
Source
https://commonwealthmagazine.org/transportation/t-takes-go-slow-approach-on-alcohol-ads/
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