A beauty advertisement with a slim and willowy woman which promotes being slim, white, firm and healthy

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Hong Kong Beauty Advertisement Propaganda

Background Information
It is a recent beauty advertisement from Slim Beauty showing a slim and willowy woman. A beauty advertisement with a slim and willowy woman promotes the idea of being slim, white, firm and healthy.
Technique Used
Respond to Audience Needs
This is propaganda because
This is propaganda because it responds to audience needs. In Hong Kong, general public view being slim and white as being beautiful. Therefore to boost sales, these weight loss centers promote their programs with advertisements made by slim and white women. It tries to promote people an idea which being slim and white are equivalent to being beautiful.

It is harmful since it influences the cultural value of Hong Kong negatively. People are influenced by these beauty advertisements. Therefore they try different methods to become slim and white, no matter they are healthy or unhealthy methods. In order to become slim and "beautiful" in a short period of time, people may use unhealthy methods such as taking losing weight pills, dieting, joining weight losing programs which may harm their body.
Source
Slim Beauty | http://www.slimbeauty.com.hk

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