RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Humane Society Isn't Your Local Shelter
Background Information
This image comes from HumaneWatch.org, a site dedicated to educating the people on the actions of the Humane Society and what they uncovered about them. They feel that given the Humane Society's budget, more money should be going to local shelters.
Technique Used
Activate Emotion
This is propaganda because
This ad is meant to make viewers angry at the idea that they have been duped into thinking the Humane Society supports local shelters. The poster says the Humane Society gives a small amount to local shelters but it does not say what they supposedly do with the other 99% of donations. This is also a very simplified message.
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