RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Ikea's Facebook Showroom
Background Information
This is a video about the success of a Facebook viral marketing campaign, where people win furniture for tagging themselves in photos that feature Ikea products.
Technique Used
Respond to Audience Needs
This is propaganda because
The approach to viral marketing flatters the customer and uses their social networks for marketing purposes.
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