Cheat Death. The antioxidant power of pomegranate juice. A photo of a POM bottle next to this slogan.

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Immortality with POM

Background Information
This is an advertisement that tries to have consumers believe that if you drink POM then you will be able to cheat death by being so healthy for so long that you wouldn't "ever die".
Technique Used
Simplify Ideas
This is propaganda because
This is propaganda because it is trying to reach a large amount of people and influence their habits when purchasing drinks by getting them to believe that this drink is so healthy it can help you "cheat death", and if people believe this and purchase the product then the company makes a profit off of the consumer's false belief about the product.
Source
https://neilnewton.wordpress.com/2015/08/17/the-medium-is-the-message-the-abyss-of-modern-advertising/

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