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Influencers in Politics
Biden has hired a firm to assist with influencer outreach. He sits at home, often in front of a plant-filled backdrop and a window, while the influencer asks him open-ended questions that allow Biden to talk off the cuff about any given topic. These interviews are often streamed on Instagram Live, but they also pop up on Facebook and YouTube.
Respond to Audience Needs
This is propaganda because
It builds support for a political candidate by tapping into social media influencers who function as thought leaders.
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